At this year’s Mobile Marketing Oscars, the EMMAs, we took home a special award.

We were honoured to be named winners of Most Effective App Install Campaign for our work with Teletext Holidays.

By implementing our unique app marketing strategy, Fit to Market, we ensured that the Teletext Holidays app would stand out in one of the most crowded mobile marketplaces. Working as an extension of the Teletext Holidays marketing team, we implemented conversion optimisations, organic searchability programmes, hugely effective ASO and a focused improvement on the conversion of high-intent users. As a result, our campaign saw a great increase in organic installs for the Teletext Holidays app.

Yodel Mobile team at Effective Mobile Marketing Awards

Kelly Maher, Head of Marketing at Teletext Holidays stated:

“We are honoured to be named the winners of the Most Effective App Install Campaign at the Effective Mobile Marketing Awards, for our work with Yodel Mobile on the Teletext Holidays app. Yodel Mobile’s unique approach in achieving mobile marketing success has aided us in growing our user base for Teletext Holidays, and has also improved the retention of our most valuable users. Through Yodel Mobile’s holistic approach to app marketing, we were able to deliver an innovative strategy that proved excellent results and a great return on investment.”

As we begin to wrap up 2017, we want to say a huge thank you to those who have helped us have our best year yet and we are thrilled to know our unique approach to mobile marketing has received such acknowledgement. We would also like to say a big congratulations to all the finalists and winners on the night!

Want to find out more about optimising your app and keeping up with the latest OS capabilities? Make sure to subscribe to our Mastering Mobile Marketing video series. You can also get in touch by visiting the Contact Us page. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group