We have some BIG news.

This year, the organisers of the App Promotion Summit hosted their inaugural App Growth Awards in Berlin. The App Growth Awards aim to provide the annual barometer for the global app marketing and growth ecosystem and their events continue to foreground leading companies and individuals in the sector…

YM win App Growth Awards

…and the Yodel Mobile team were honoured to take home the App Marketing Campaign of the year award for our work on the NBCUniversal app, hayu!

About the campaign:

YM hayu NBCUniversal

Containing great on-demand TV content, we wanted to ensure that the hayu app was in the optimal condition to be discovered by the audience it deserved. With a decade’s worth of experience in mobile, we prioritised gaining a holistic understanding of their users along with developing the required optimisations needed to retain them.

Discoverability and engagement strategies are central to our approach to mobile marketing, and working collaboratively with paid acquisition, we helped lay the groundwork needed for users to convert. With activity across Searchability, ASO, mCRM and Analytics, we managed to heavily boost organic uplift for the hayu app and increase the effectiveness of their paid acquisition. The app was propelled to the top in the Entertainment category of the App Store.

Ijah Miller, Managing Director here at Yodel Mobile, stated:

“We worked closely with hayu as an extension of their marketing team. We wanted to foreground our unique view on achieving success for the hayu app and started by advising the hayu team on the changing climate of their business, working to strategise mobile into their long-term view. Together, we were able to deliver an innovative strategy that proved excellent organic results, all with timely executions. We wanted to put the necessary measures in place when launching the app to continue to engage users and boost organic uplift.”

We are honoured to wrap up 2017 with such a prestigious accolade, and for our agency to have been acknowledged for our mobile-best approach. We would also like to congratulate all the finalists and winners of the night!

If you want more information on how to launch your app, do not hesitate to get in touch.

Want to find out more about optimising your app and keeping up with the latest OS capabilities? Make sure to subscribe to our Mastering Mobile Marketing video series. You can also get in touch by visiting the Contact Us page. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group