11 hidden features from the iOS 11 Beta you don’t know exist

The highly anticipated iOS 11 (BETA 2) is now available for public beta testers. Whilst the new iOS is subject to change leading up to its release in September this year, the public can now download and trial the Apple update’s new features. Including a complete new App Store redesign, iOS 11 sees major advances [...]

By | June 30th, 2017|Apple|0 Comments

Top 5 things to look out for in mobile in 2017

The excitement sparked by wearables, the prospect of Google AMP, the fear of mobile ad blockers and the endless list of hardware releases…who can forget the developments we witnessed in mobile in 2016? Well, as January comes to a close, the question of what this year will bring hangs in the air. There are a few [...]

Yodel Mobile shortlisted Best Mobile Agency by ClickZ

We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, research, and reference in the world, both online and off. The ClickZ Awards cover 27 categories and featuring 343 companies. [...]

By | January 16th, 2017|Mobile Apps, Tech, Yodel Mobile|0 Comments

The app is the Swiss army knife for consumers

The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]

By | December 22nd, 2015|Mobile Apps|0 Comments

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

David Bowie ponders the future of mobile

David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]

By | June 3rd, 2014|Industry Comment, Mobile Strategy|0 Comments

Mobile Engagement Part 1: When push comes to shove

If your mobile strategy includes an app, then don't overlook the role push notifications can play in engaging your customers. The ability to deliver push notifications is built into every smartphone, and push offers a great way to improve your mobile app marketing and achieve more once you've secured that download. It's fair to say that since 2008, [...]

By | March 13th, 2014|App Store Optimisation, Mobile Apps, Mobile CRM|0 Comments

Blackberry left behind as mobile moves beyond the pocket – Mobile World Congress 2014 Day 3

Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]

By | February 26th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Big gadget launches and Big Trust – Mobile World Congress 2014 Day 2

If Mark Zuckerberg’s keynote yesterday focused our attention on emerging markets and connecting the unconnected to the mobile web, today we took a look at the high-end again, as we took a tour of the show floor to gawp at the hot new devices on offer. The big gadget to check out was the Samsung [...]

By | February 25th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Mark Zuckerburg and Nokia look to connect the world – Mobile World Congress 2014 Day 1

With a show the size of Mobile World Congress, it seems only right that the biggest name in technology – Facebook’s Mark Zuckerberg – delivered the first big headline keynote.Few things can prepare you for the scale of MWC and it seems scale is what Zuckerberg wants to talk about, too. Facebook’s acquisition of WhatsApp [...]

By | February 24th, 2014|Conferences, Mobile Devices|0 Comments

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