What is ASO? | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

By | March 23rd, 2017|App Store Optimisation|0 Comments

Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Mobile Web and Its Future

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]

By | August 12th, 2016|Mobile Devices, Mobile Optimisation|0 Comments

App Discoverability – August App Advice #1

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]

By | August 1st, 2016|App Store Optimisation, behaviour|0 Comments

Yodel Leads as a Top Mobile Marketing Agency

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]

By | July 11th, 2016|Mobile Advertising|0 Comments

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

How do marketers contend with the impact of mobile?

The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function [...]

By | November 10th, 2015|Industry Comment, Mobile Apps|0 Comments

Yodel Mobile receives commendation at 2015 MOMA Awards

On the 24th May, the mobile world donned their black ties and brushed off their sparkly slippers to enjoy a night at The Drum MOMA Awards 2015, held in the Marriot Hotel in Grosvenor Square. This year's MOMA Awards saw the level and calibre of mobile advertising rise yet again, across a range of categories displaying the best that mobile has to offer. Mobile [...]

By | June 16th, 2015|Events|0 Comments

Interview with Sylvain Cornillon at #zerotohero London Mobile Games Week

Interview with Sylvain Cornillon at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer What kinds of things can developers do to make themselves more marketable? What are your predictions for the mobile games industry in 2015? Is there a specific trend people should be looking [...]

By | February 12th, 2015|Events, Interview, Mobile Gaming, The Afternoon Club, Wearables|0 Comments

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