Mobile Web and Its Future

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]

By | August 12th, 2016|Mobile Devices, Mobile Optimisation|0 Comments

Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

The Internet of Things or the Internet of You?

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint was the highest tech, just as the Spinning Jenny was to the Industrialist. For the last few decades we’ve thought [...]

By | July 22nd, 2016|Internet of Things|0 Comments

Music Festival Apps: Our Top 5 Recommendations

Music festival season is here again! It's the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you're going to Glastonbury, Latitude, Burning Man or even your family friend's mini festival in their garden, you'll need to be prepared. While putting together all your essentials, make sure [...]

By | June 22nd, 2016|Mobile Apps|0 Comments

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

The Future is Now, So What About Tomorrow?

We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]

By | February 11th, 2016|behaviour, Industry Comment, Tech|0 Comments

Is technology reshaping our future and our brains?

Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation believes that there are over 6.9 billion phone subscriptions worldwide, these devices could be seen as a major step towards a utopian future of infinite communication. But what are the effects of smartphones? […]

By | January 14th, 2016|behaviour|0 Comments

How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Mobile media is all the mobile Marketer needs – you are in for a surprise

Let’s start with some statements and see where we get to: ·      Mobile is growing faster than any other comms has ever done before– tick ·      Mobile is the most connected and engaging technology there has ever been –tick ·      Mobile marketing is, when done right, a most incredibly effective  solution – tick ·      You may as well spend all your ad $$ on mobile solutions –  that’s a BIG NO I think we all know that mobile is a fantastic medium and if you invest the hours and budget to test […]

By | April 14th, 2013|Analytics|0 Comments

Augmented Reality

Augmented Reality (AR) is currently mentioned EVERYWHERE, thanks to the new and exciting possible business opportunities it offers. AR refers to technology (mobile devices, in-windshield displays, etc.) that can overlay information from the Web on top of objects in the real world. It blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. […]

By | March 19th, 2010|Industry Comment|0 Comments