Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

Push Notifications: August App Advice #3

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]

By | August 3rd, 2016|Mobile Apps, Mobile Strategy|0 Comments

Apps’ UX, UI and Value – August App Advice #2

Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability.   We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]

By | August 2nd, 2016|behaviour, Mobile Development|0 Comments

The Internet of Things or the Internet of You?

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint was the highest tech, just as the Spinning Jenny was to the Industrialist. For the last few decades we’ve thought [...]

By | July 22nd, 2016|Internet of Things|0 Comments

mCRM: Wooing your users with push notifications

The secret to wooing a user and building a longlasting, mutually beneficial relationship with them? A great mCRM strategy. Imagine you have a user who is, in terms of your target audience, your ideal user. She is your app soulmate. But she’s not using your app as often as you’d like (or at all). She [...]

By | June 27th, 2016|Mobile CRM|0 Comments

Music Festival Apps: Our Top 5 Recommendations

Music festival season is here again! It's the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you're going to Glastonbury, Latitude, Burning Man or even your family friend's mini festival in their garden, you'll need to be prepared. While putting together all your essentials, make sure [...]

By | June 22nd, 2016|Mobile Apps|0 Comments

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

The Future is Now, So What About Tomorrow?

We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]

By | February 11th, 2016|behaviour, Industry Comment, Tech|0 Comments

Is technology reshaping our future and our brains?

Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation believes that there are over 6.9 billion phone subscriptions worldwide, these devices could be seen as a major step towards a utopian future of infinite communication. But what are the effects of smartphones? […]

By | January 14th, 2016|behaviour|0 Comments