Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

Interview with Ryan Carter #zerotohero at London Mobile Games Week

Interview with Ryan Carter at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? What’s your main prediction for the mobile games industry in 2015? Where are Tapjoy heading in 2015?

The Apple UDID tracking issue and the solutions

There was quite of buzz a couple of weeks ago when the inevitable was announced by Apple that, in layman’s terms, they were going to start kicking out apps that included UDID tracking from the Apple App store. Most advertisers using tracking through ad networks were using UDID pass -backs to allow them to track the number of downloads they were getting from their display activity.  This meant that they were sailing close to the wind due to the privacy laws In the US. […]

By | April 12th, 2012|Industry Comment|0 Comments