Mobile Web and Its Future

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]

By | August 12th, 2016|Mobile Devices, Mobile Optimisation|0 Comments

App Discoverability – August App Advice #1

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]

By | August 1st, 2016|App Store Optimisation, behaviour|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Deep Linking is Getting Even Smarter

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]

By | October 22nd, 2015|Industry Comment, Mobile Advertising|0 Comments

Optimising for a successful campaign

‘Mobile advertising is all about the consumer’s relationship with technology, understanding the personal and innovative relationship is to understand mobile advertising.’ IAB 2010 Successful mobile marketing for us is determined by the our knowledge in the mobile media, to win new clients you always need to display your understandings from previous campaign mistakes, optimisation is a key factor for success, knowing how the little details affect the campaign means the client will get the best possible ROI. […]

By | July 29th, 2010|Mobile Optimisation|0 Comments