Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Mobile Web and Its Future

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]

By | August 12th, 2016|Mobile Devices, Mobile Optimisation|0 Comments

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

Apps’ UX, UI and Value – August App Advice #2

Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability.   We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]

By | August 2nd, 2016|behaviour, Mobile Development|0 Comments

App Discoverability – August App Advice #1

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]

By | August 1st, 2016|App Store Optimisation, behaviour|0 Comments

The Internet of Things or the Internet of You?

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint was the highest tech, just as the Spinning Jenny was to the Industrialist. For the last few decades we’ve thought [...]

By | July 22nd, 2016|Internet of Things|0 Comments

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Yodel Leads as a Top Mobile Marketing Agency

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]

By | July 11th, 2016|Mobile Advertising|0 Comments