Mobile App Success: Why are So Many Apps Failing?
Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]
App Tracking: The What, The Why and The When
App Tracking: The What, The Why and The When
What is app tracking? To figure out exactly which metrics you want to track (aside from the obvious installs), you need to understand the client’s needs and objectives. Most people don’t make money from the install of an app these days; it’s all about post-install engagement, mobile CRM and purchases. You need to quantify those important subscriptions, registrations or [...]