Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]
The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]
Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]
Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]
Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability. We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]
All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way! Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]
In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]
Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]
The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]
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App Tracking: The What, The Why and The When
App Tracking: The What, The Why and The When
What is app tracking? To figure out exactly which metrics you want to track (aside from the obvious installs), you need to understand the client’s needs and objectives. Most people don’t make money from the install of an app these days; it’s all about post-install engagement, mobile CRM and purchases. You need to quantify those important subscriptions, registrations or [...]