Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

Christmas on your Mobile, a fly on the wall Blogumentary

You read all these stats about how Mcommerce is rocketing, how people are using their mobile to check prices before they buy and how couponing is directing individuals’ impulse purchasing decisions. If you work at a mobile agency (ta-da), you can read all the research and deliver marketing initiatives till you turn blue in the face, but to really get under the skin of it there is nothing like doing it yourself. So this year I’ve decided that my Christmas is going to be done solely on mobile. […]

By | November 22nd, 2011|Christmas|0 Comments

Mobile SEO

In the report recently released by the IAB, Search accounts for 66% of the total money spent in mobile advertising, so it is an important technique to understand and implement. With an estimated two billion mobile phone users in the world, mobile search and search engine optimisation (MSEO) is quickly becoming a necessity in for brands looking to gain awareness in the mobile space. […]

By | March 31st, 2011|Mobile SEO|0 Comments

Brand Building with Mobile

The Mobile media environment is still very small in comparison to all the established digital and non digital media. It is, however, growing fast and many industry observers believe that it will overtake the fixed line digital environment in scale and reach within the next 5 – 10 year. Whether or not this happens, mobile will be a very important engagement environment for marketers and brands within the next few years. […]

By | July 12th, 2010|Mobile Optimisation|0 Comments

Good old IAB – mobile spends 2008

The IAB (www.iab.com) has just undertaken and published what is probably the first thoroughly accurate research into the amount of money spent on mobile adverting in any one country. They have employed Price Waterhouse to start an annual review of the sector spend via contact with all the major mobile media sales house and some of the leading mobile buying agencies as a cross check. […]

By | May 15th, 2009|Industry Comment|0 Comments

Mobile search – Surprisingly underutilised

The most powerful marketing tool online is failing in many instances to be translated onto the mobile space. I’m flabbergasted at how many of the big online advertisers and real world brands are neglecting to use mobile search and if they are doing it many of them are failing to do it properly. […]

By | January 7th, 2009|Mobile CRM, Mobile Search, Mobile SEO|0 Comments