The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function [...]
The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]
On the 24th May, the mobile world donned their black ties and brushed off their sparkly slippers to enjoy a night at The Drum MOMA Awards 2015, held in the Marriot Hotel in Grosvenor Square. This year's MOMA Awards saw the level and calibre of mobile advertising rise yet again, across a range of categories displaying the best that mobile has to offer. Mobile [...]
Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity. The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]
Interview with Mick Rigby by George Osborn: What's your top recommendation for a start up mobile games developer? How can a start up developer go about setting these things up if there isn't a huge budget available? Is there anything happening in 2015 that developers should pay particular attention to?
The first thing I noticed when I walked into Smokehouse Yard was the cool, refurbished building that I would be using over the next two weeks to hone my skills in mobile marketing. The second thing I noticed were the friendly faces of the diverse workforce that greeted me. Both these things; ‘cool’ and ‘diverse’ I would [...]
David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]