How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Optimising for a successful campaign

‘Mobile advertising is all about the consumer’s relationship with technology, understanding the personal and innovative relationship is to understand mobile advertising.’ IAB 2010 Successful mobile marketing for us is determined by the our knowledge in the mobile media, to win new clients you always need to display your understandings from previous campaign mistakes, optimisation is a key factor for success, knowing how the little details affect the campaign means the client will get the best possible ROI. […]

By | July 29th, 2010|Mobile Optimisation|0 Comments

Yodel’s mobile campaign suitability process

Creating the perfect mobile marketing solution can be difficult, especially at a time where is hard to get clients to part with their cash in the contentious economical situation that we find ourselves in at the moment. […]

By | June 21st, 2010|Mobile Planning|0 Comments

How do you get the most out of mobile? – a process for success

Mobile is currently the communications solution burping and dribbling its way into the world. And like many new parents many businesses don’t really know what to do with this new bundle of joy that they want to love, but just don’t know how to yet. More often than not, the first steps into something new or somewhere new are always the hardest to take. […]

By | June 15th, 2010|Mobile Planning|0 Comments

Apps vs Msites

App vs msite. almost every week I see topics being posted on linkedin making statements along the lines of the mobile internet is now defunct and that apps are the future or questions like should I build an iphone app or a blackberry app? The simple answer to these is that there isn’t an answer. Too often businesses and individuals get caught up in trying to decide on a solution without really understanding the problem first and the mobile space appears to be no exception. […]

By | April 29th, 2010|Mobile Strategy|0 Comments

why’s it been so quiet?

I can’t believe it’s been so long since I last posted a blog. The reality of it all is that things have been so busy at work that there hasn’t even been time to write a few words on what we’ve been up to. I’m sorry about that and promise to do better over the next few months. An abridged summary of the last few months includes the fact that we had a stand at adtech and on the back of that have been really busy with a number of new projects. […]

By | October 19th, 2009|Mobile Advertising|0 Comments

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