Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

The app is the Swiss army knife for consumers

The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]

By | December 22nd, 2015|Mobile Apps|0 Comments

Interview with Mick Rigby at #zerotohero London Mobile Games Week

Interview with Mick Rigby by George Osborn: What's your top recommendation for a start up mobile games developer? How can a start up developer go about setting these things up if there isn't a huge budget available? Is there anything happening in 2015 that developers should pay particular attention to?

The Afternoon Club Zero to Hero Round Up

At the start of London Mobile Games Week, Yodel Mobile hosted the Afternoon Club with a special interactive afternoon called Zero to Hero. Working with IBM, TapJoy, Kuato Studios, Dimoso, Bossa Studios, GamesGrabr, ndreams and UKIE, industry leading figures manned tables and engaged in top quality chatter with nearly 100 attendees. But if you weren’t able [...]

By | January 27th, 2015|Events, Guest Blog, The Afternoon Club|0 Comments

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

US and UK approach to app store optimisation differs – but there’s room for improvement

Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]

By | July 7th, 2014|App Store Optimisation, Press, Retail Sector|0 Comments

Afternoon Club: Mobile retail in the spotlight (4th July)

Mobile is the last frontier for retail, and phones are making serious changes to the way consumers shop. According to research by Internet Media in Retail Group (IMRG) and Capgemini, mobile transactions accounted for 27 per cent of total UK online transactions in 2013, amounting to a whopping £3bn. With new frontiers comes innovation, and [...]

By | June 9th, 2014|Events, Retail Sector, The Afternoon Club|0 Comments

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

The Afternoon Club at the Soho Hotel – April 1st

***Confirmed attendees coming to April's Afternoon Club include Archant, Bauer Media, Dennis Publishing, ESI Media, Real Networks, Hearst Magazines, Secret Escapes, Conde Nast, Immediate Media, Dow Jones, TES Global, National Trust, Leisure Pass Group, Debenhams, Amazon, Hearst Magazines, Travelex***  The Afternoon Club is a regular seminar presenting the latest in mobile advertising and marketing brought to [...]

By | March 19th, 2014|Events|0 Comments

Blackberry left behind as mobile moves beyond the pocket – Mobile World Congress 2014 Day 3

Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]

By | February 26th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments