AR – The future, now

Holograms, radar maps and ‘geotagging’ are no longer far off futuristic idea’s that make you instantly think of science fiction movies like star wars, no, these are the words of the near future for mobile advertisers. Augmented reality or AR to you and I is an iPhone user looking at their surroundings through their phones camera and getting a digital layer of information, from restaurant ratings, venue and sports fixtures to historical facts. […]

By | July 17th, 2010|Industry Comment|0 Comments

iPhone Killer

On Friday Nokia’s flagship store on Regent Street hosted the exclusive launch of the rather swish looking Nokia 5800 ( The phone is also known as The Tube, though whether it is really named after the seminal Yoof TV show hosted by Paula Yates and Jools Holland remains to be seen. […]

By | January 27th, 2009|Industry Comment|0 Comments

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