Mobile App Success: Why are So Many Apps Failing?

Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]

By | January 4th, 2017|Mobile Strategy|0 Comments

Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

Push Notifications: August App Advice #3

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]

By | August 3rd, 2016|Mobile Apps, Mobile Strategy|0 Comments

mCRM: Wooing your users with push notifications

The secret to wooing a user and building a longlasting, mutually beneficial relationship with them? A great mCRM strategy. Imagine you have a user who is, in terms of your target audience, your ideal user. She is your app soulmate. But she’s not using your app as often as you’d like (or at all). She [...]

By | June 27th, 2016|Mobile CRM|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

Is There An Apple Evolution Underway?

All is not right with Apple. There has been a recent slip in the share price of the world’s favorite/despised tech provider.  It’s been reported that the sales of the iPhone5 haven’t been as good as they or the markets anticipated, and when even a blip in the success wave that the good ship Apple has been riding since launching the iPhone in June 2007 hits, the price drops. […]

By | January 17th, 2013|Christmas|0 Comments

Protecting your iPhone if it gets stolen

This blog was inspired by a story in the The Evening Standard last week where a Bloke had his Phone nicked and recommended how to keep his phone and data safe. You read a lot from mobile experts stating that the mobile phone is the most important portable device for many. Generally, however, mobile phone […]

By | November 11th, 2012|Mobile Devices|0 Comments

Starting with a plan of attack

I’m planning and buying Christmas this year on my Mobile Phones and iPad. Ok, so it’s got off to a good start. As I was told in the first week of my first job as a junior trainee media executive (note not even a trainee executive ), “he who fails to plan, plans to fail” [...]

By | November 23rd, 2011|Mobile Commerce|0 Comments