Mobile SEO

In the report recently released by the IAB, Search accounts for 66% of the total money spent in mobile advertising, so it is an important technique to understand and implement. With an estimated two billion mobile phone users in the world, mobile search and search engine optimisation (MSEO) is quickly becoming a necessity in for brands looking to gain awareness in the mobile space. […]

By | March 31st, 2011|Mobile SEO|0 Comments

Facebook Places Vs Foursquare

If you use a location-based app or service such as Foursquare or Gowalla you are a part of the minority of online users. Four percent of online adults either by PC or on their phone use a service that allows their friends and family to know their location, but on any given day, it can be as little as 1 percent (Pew Research). So what are the catalysts for this new technology and will uptake grow? […]

By | November 5th, 2010|Location Based Services|0 Comments

Location and Mobile

What is the future of mobile advertising? A large audience is key for traditional media, television and radio thrive on being able to communicate a branded message or promotion to the masses, but what we have seen emerging from digital media has been the opportunity to offer clients a far more targeted experience, and within that, what is key for mobile is location, that is the context of the media and that allows us extra level of targeting. As we have seen with the media owners like O2 already is that we can target someone who has been as in a specific place or area within 1, 3, 6 and even 12 months and deliver a message that is bespoke and relevant to them. […]

By | October 20th, 2010|Location Based Services|0 Comments

Why Evaluate?

One of the strengths of integrating mobile into a campaign is that is it an extremely accountable media. Currently, users of the mobile internet and other forms of communication are happy to share their experiences and thoughts with brands, and this can provide a full suit of impact, click, awareness and usage data. Ensuring your brand has the right learning’s is essential for further activity and success. […]

By | August 18th, 2010|Mobile Analytics|0 Comments

Optimising for a successful campaign

‘Mobile advertising is all about the consumer’s relationship with technology, understanding the personal and innovative relationship is to understand mobile advertising.’ IAB 2010 Successful mobile marketing for us is determined by the our knowledge in the mobile media, to win new clients you always need to display your understandings from previous campaign mistakes, optimisation is a key factor for success, knowing how the little details affect the campaign means the client will get the best possible ROI. […]

By | July 29th, 2010|Mobile Optimisation|0 Comments

Geo Targeting Ads

We are very excited in the office this week, Monday is the start of the UK’s first geographically targeted mobile campaign, and we are at the centre of it all. […]

By | July 8th, 2010|Mobile Advertising|0 Comments

The State of the Mobile Market

After attending a very insightful and rewarding IAB led course on mobile marketing, it is clear to see their passion and excitement for a media that is vastly growing in 2010 and beyond. Figures show that 2009 recorded the biggest decline in advertising spend since records began, yet mobile advertising increased by over 30%. […]

By | July 5th, 2010|Industry Comment|0 Comments

Yodel Digital

Working on my first strategy for a pitch has got me thinking, why do agencies always use the already tried and tested network and carrier approach, using ad banners on popular sites to the particular target audience when we should as advertisers on the most personal and unique media available, use the most innovative tools we can. […]

By | June 30th, 2010|Mobile Advertising|0 Comments

future prediction of the iPhone 4

The iPhone 4 is a brand new experience not only for its users but for us as advertisers. The main features of the newest Apple product are not only big improvements on its ground breaking product the iPhone 3 because of its new operating system the OS4, the same operating system the iPad uses but for marketing to the smart consumer. […]

By | June 28th, 2010|Mobile Devices|0 Comments

iPhone 4G network price Comparison;

At the moment there doesn’t seem to be a comparison site that offers tariff prices for the new iPhone, so we thought we would do some investigation to see for ourselves who offers the best value for money. Today we are looking at purchasing ourselves the new iPhone 4G and hoping to find a deal we have looked at all of the available contracts the network providers are offering. […]

By | June 28th, 2010|Mobile Devices|0 Comments

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