Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Mobile Web and Its Future

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]

By | August 12th, 2016|Mobile Devices, Mobile Optimisation|0 Comments

Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

Apps’ UX, UI and Value – August App Advice #2

Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability.   We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]

By | August 2nd, 2016|behaviour, Mobile Development|0 Comments

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Our Pick of the Parties at Mobile World Congress

The biggest event on the mobile calendar is upon us once more. Hotels and flights are booked, meetings are coming in thick and fast but let’s get down to business; where will the action be?  We’ve selected the best parties we’re hoping to attend, see you on the dance floor? Sunday Night Hosted by Rudy De Waele, [...]

By | February 26th, 2015|Conferences, Events|0 Comments

Interview with Simon Baker at #zerotohero London Mobile Games Week

Interview with Simon Baker at London Mobile Games Week by George Osborn What are the big challenges facing app developers and mobile game developers? Are these problems the same problems faced small developers and bigger developers or do they have different challenges they’re facing? What’s your advice for developers trying to get to that minimum [...]

By | February 12th, 2015|Events, Industry Comment, Interview, Mobile Apps, Mobile Gaming, Wearables|0 Comments

The Afternoon Club Zero to Hero Round Up

At the start of London Mobile Games Week, Yodel Mobile hosted the Afternoon Club with a special interactive afternoon called Zero to Hero. Working with IBM, TapJoy, Kuato Studios, Dimoso, Bossa Studios, GamesGrabr, ndreams and UKIE, industry leading figures manned tables and engaged in top quality chatter with nearly 100 attendees. But if you weren’t able [...]

By | January 27th, 2015|Events, Guest Blog, The Afternoon Club|0 Comments

Our 2015 predictions for mobile gaming – Part 2

The mobile gaming market remains one of the most lucrative and important in the whole app economy. With Supercell valued at over $3bn, King turning its IPO around with the launch of Candy Crush Soda Saga 2 and Kim Kardashian reportedly making tens of millions of dollars from Glu’s mobile sensation, grabbing even a small [...]

By | January 14th, 2015|Events, Industry Comment, Mobile Gaming, The Afternoon Club, Wearables|0 Comments