Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

The Internet of Things or the Internet of You?

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint was the highest tech, just as the Spinning Jenny was to the Industrialist. For the last few decades we’ve thought [...]

By | July 22nd, 2016|Internet of Things|0 Comments

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

Rugby Apps for the Rugby World Cup 2015: Yodel’s Top 5

The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]

By | September 18th, 2015|Sports, Yodel Mobile|0 Comments

Interview with Simon Baker at #zerotohero London Mobile Games Week

Interview with Simon Baker at London Mobile Games Week by George Osborn What are the big challenges facing app developers and mobile game developers? Are these problems the same problems faced small developers and bigger developers or do they have different challenges they’re facing? What’s your advice for developers trying to get to that minimum [...]

By | February 12th, 2015|Events, Industry Comment, Interview, Mobile Apps, Mobile Gaming, Wearables|0 Comments

Let it snow, let it snow, let is snow…

We may not have seen a white Christmas this year… but what’s better than a few inches of February snow? While the London transport system may not have been able to handle the ‘big freeze’, one sector that did benefit from the ‘snow day’ was the mobile phone industry with all operators reporting a huge increase in the amount of data sent over their networks. […]

By | February 4th, 2009|Industry Comment|0 Comments

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