The Essential ASO Infographic for the iOS 11 App Store

The new iOS 11 App Store is only weeks away from release. To make your life easier, we've put together an ASO infographic, covering the essential  elements of your listing for the new store. Equipped with a ranking impact score, our ASO infographic stresses the important on-page and off-page ASO elements to be aware of, [...]

By | August 7th, 2017|App Store Optimisation|0 Comments

iOS 11, New App Store and ASO | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]

By | July 28th, 2017|App Store Optimisation|0 Comments

Dating apps: 3 steps to success

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From brands like Tinder to Coffee meets Bagel, multiple platforms with different approaches and features are [...]

What is ASO? | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

By | March 23rd, 2017|App Store Optimisation|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Mobile App Launch Strategies (part 2): Pre-launch Planning

Part two of our mobile app launch and marketing blog post and we look at some pre-launch considerations. Press kits and social media Generating buzz around your app can deliver earned media through good planning of key messages about your app’s USPs. Keep app stores up to date with your app launch and provide them interesting information that will help build the hype when you actually deliver the app. […]

By | August 19th, 2013|Mobile Strategy|0 Comments

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