Mobile App Success: Why are So Many Apps Failing?

Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]

By | January 4th, 2017|Mobile Strategy|0 Comments

Yodel Leads as a Top Mobile Marketing Agency

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]

By | July 11th, 2016|Mobile Advertising|0 Comments

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

Halloween apps to get you in the spirit – no pun intended

It’s Halloween tomorrow: whether you are slathering yourself in fake blood or simply heading out on the town for a couple of drinks (that might make you look like the walking dead on Sunday), we hope you have a ton of scary fun! The mobile world, as usual, is jumping on the occasion. Here are our six Halloween [...]

By | October 30th, 2015|Mobile Apps|0 Comments

Rugby Apps for the Rugby World Cup 2015: Yodel’s Top 5

The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]

By | September 18th, 2015|Sports, Yodel Mobile|0 Comments

Mobile App Launch Strategies (part 3): Mobile Display Campaigns, Networks and Remarketing

Mobile advertising has evolved. With a range of new display ad units that incorporate a suite of dynamic features, new ad networks that deliver ever growing reach, contextual and location based targeting, and in depth tracking solutions – mobile display has made huge leaps since the early days of basic static banners. […]

By | October 10th, 2013|Mobile Strategy|0 Comments

Don’t fail in mobile for your business…. set down in stone what the role will be!

Mobile success is more likely if you know what you are trying to achieve How do you make sure that your move into mobile is not going to be a flop and that your financial and time investment is well spent? Well there are a ton of things you need to consider but one of the most important, if not THE most important, is looking at what you are setting out to achieve. […]

By | July 23rd, 2013|Mobile Strategy|0 Comments

Looking for that next big opportunity?

In all professions throughout the world people are looking to prove themselves, not only to those around them but to themselves. This is advertising to brands and they are no different; wanting to show the world they are the most adventurous, forward thinking and visionary brand. Within mobile advertising the numbers of clients are growing and the budgets are slowly increasing. […]

By | May 16th, 2011|Industry Comment|0 Comments

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