The opportunity in Mobile isn’t simply a marketing opportunity for brands and advertisers. There are a load of other tools that the mobile infrastructure can offer that puts the medium head and shoulders above the rest of the media, including online. It would be churlish for me to wang on about them in great length in a blog, so if you are curious to know more then give me a shout.
That said the one biggy that many brands and services are embracing is the ease of payment. With pay for it and the opportunity of small transactions being taken from the phone bill or top ups it is relatively easy for the users to make purchases. However bigger transactions can be difficult. One company, bango , seem to have this sussed with really simple integrated global credit card payment system. It’s easy to set up and use and I believe it’ll take off and become one of the leading payment tools globally very quickly. If you want to know more give me a shout or get in touch with bango.