M:Metrics is the recognised leader in mobile measurement (and was acquired by Comscore in May 2008). It provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market.

Yodel is one of the few agencies in the UK that has access to M:Metrics information. It allows us to have a full view of the mobile advertising market place, making it an indispensible tool for planning mobile advertising.

Some of the fantastic mobile measurement tools M:Metrics offers are:

MobiLens – a syndicated monthly online survey that captures overall mobile phone usage including: device information, data usage, media consumption and demographic characteristics of a representative sample of more than 40,000 mobile device users.

Ad Metrix Mobile – a competitive tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile web destinations to reveal leading advertisers across a variety of market segments.

The M:Metrics monthly syndicated data service gives critical insights and intelligence which are required to make smart business strategies, as well as the competitive benchmarks needed to evaluate the performance of competitors in the mobile market place.

Some killer M:Metrics facts…

In January 2009 total mobile subscribers across all networks totalled 48,000,000 in the UK
In January 2009 there was a total of 922 individual active handset devices in the UK
In January 2009 total mobile subscribers who accessed News & Information via a mobile browser across all networks totalled 94,875,58 in the UK
In January 2009 total mobile subscribers who accessed social networking sites via a mobile browser across all networks totalled 60,739,40 in the UK

So… if you would like to know anymore about what M:Metrics can do or provide, give us a shout.