**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more**

Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and Social Media Week.

Our next event is taking place at 4pm on Monday 22nd of September at IBM’s Client Centre on the Southbank. Our host is Peggy Anne Salz, Founder of Mobile Groove and we will be looking at how mobile devices are impacting social interaction, content sharing and how you can use social in the most effective way possible in order to evolve your mobile marketing acquisitions.

Our speakers include:

Nick Pestell Agency Partner for Facebook. Having over fourteen years of experience in digital media in both the UK and Australia, Nick has covered the agency and publisher side for numerous companies, including Weve, 02 Media, NineMSN, Sensis Mediasmart and Agency Republic. With a genuine interest and passion for all things digital, Nick, responsible for multi-million dollar budgets has both managed and executed successful growth strategies for many clients.

Matthew Candy European Leader, IBM Interactive Experience, Matt heads up IBM’s newly badged digital agency Interactive Experience in Europe and is leading the agency through a $100m investment plan to expand consulting services in strategy, data, digital and design. The plan, which included the launch of 10 new global Interactive Experience labs and using its Research division to invent new digital experiences with clients, is positioning the company to disrupt existing digital industry models. With 17 years of consulting experience, Candy is well-versed in digital transformation for clients across multiple channels. He is also the executive sponsor of IBMs ‘Consulting by Degrees’ UK graduate programme.

Mick Rigby CEO of Yodel Mobile, board member of the Mobile Marketing Association and owner of #mobilemarketingUK LinkedIn group. Mick has over 20 years experience in the marketing and advertising sector and worked at some of the biggest media and advertising agencies. He is passionate about mobile technology and how it can be used to enhance brand and consumer experiences.

Mark ChallinorVP, International News Media Association, member of the Advertising Standards Authority’s Code of Advertising Practice (CAP) panel and Founder of Media Futures Ltd. Mark is the former Director of Mobile Platforms for one of the world’s most iconic news brands, The Daily Telegraph.

Afternoon tea will be provided.  Following the presentations there will be a Q&A panel with our speakers which is expected to finish by 6pm.  After which there will be the opportunity to network and share knowledge with your peers over some drinks and nibbles.

To apply for tickets, please email TheClub@yodelmobile.com clearly stating your full name, job title and company.

**Please note the event is only open to client-side brands*