We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free.

More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their organisations. We love the opportunities this raises for charities and we want to help, which is why we want our team of mobile and app marketing experts to provide a charity – who have an app that is integral to the organisation and its mission – with a twelve-month programme of support of our best people, for free.

The mission:

We’ve had the pleasure of transforming app businesses through our services as one of the early providers in the mobile marketing agency space.

There are great charity apps out there doing amazing things, and we want to offer our resources to a charity that could truly benefit from it. We understand that implementing a successful mobile and app marketing strategy for an app can be a challenge. Not only does it require expertise that can be hard to come by but executing an effective app marketing strategy can be a costly and overwhelming task.

The Yodel Mobile team is on a mission to find a charity app who can benefit from our tried and tested Fit to Market programme. The programme offers a holistic approach to app marketing with the aim of acquiring, engaging and retaining high-value organic users. This includes essential strategies such as organic discoverability, App Store Optimisation, app virality, onboarding, mCRM and A/B testing, which are critical to achieving success and growth.


If you work for a charity that owns an app which is central to the organisation, we would like to hear from you.

Our process requires a very hands-on approach; we bridge our clients’ marketing, product and development teams and support implementation and performance tracking, rather than just handing off strategies in their initial stages. Due to this, it is essential that your organisation has the manpower and resource to implement agreed-upon recommendations, including a small amount of development work, and are able to work closely with the team to create an internal structure and workflow that is essential for long-term mobile marketing success.

Submissions – Contact us:

If this sounds like something that would be of interest to your charity, please send your submissions to charity@yodelmobile.com by the deadline: Friday 13th April, 2018.

In your email, please outline:

  •         Details of your charity
  •         Details of your app and what it means for the wider organisation/digital strategy
  •         Details of your current app marketing efforts and the team
  •         What would you like to achieve from our app consultancy services and support?

We encourage all to share this post with charities they think would be suitable. Once we have reviewed the submissions and selected a charity to support, we will contact the chosen charity and kick off this exciting project.

Want to find out more about optimising your app and keeping up with the latest OS capabilities? Make sure to subscribe to our Mastering Mobile Marketing video series. You can also get in touch by visiting the Contact Us page. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group