A strategic focus on surfacing an app across all mobile search, app packs and voice search via tagging, implementation of technology and deep linking.
Maximizing visibility of an app in the app stores and across other mobile channels. Focus on the app store listings, images, videos and reviews to be compelling.
Push strategy and other re-engagement activities that are essential once the app is downloaded, to establish a valuable ongoing relationship between the user and the app.
User insight through data is vital to maximize the lifetime value of the user. By tracking the user from app discovery to long-term use, high value users will be understood and optimised for.