Fit to Market

A mobile marketing programme, unique to Yodel Mobile, of essential activities relevant to the success of any app and mobile web site. There are four key areas: ASO, Searchability, mCRM and Analytics

THE CHALLENGES

Challenge 1

The app whose service the searcher has actively looked for is going to be the most successful. With over 3.5 million apps available, discoverability at the right time is imperative.

Challenge 2

A visit to an app store listing must result in a download. If the images, video and copy are not compelling enough, or you have less than three stars, only 15% of visitors will download it.

Challenge 3

20% of apps are only opened once. You have one chance at educating and retaining your downloaders the first time they visit, to stop any uninstalls. Great mobile marketing can keep retaining users down the funnel.

Challenge 4

People will forget they have an app or be seduced by a competitor. Many apps will languish unused – or worse, be uninstalled. Relevant and ongoing engagement to build a lasting relationship is essential.

THE SOLUTION

Fit to Market
This unique mobile marketing programme supports discoverability through non-paid channels and optimization of the app to increase retention. Our mobile marketing supports and enhances the success of any acquisition activity and results in engaged high value users. Why not get in touch to see what we can do for your app?

ACTIVITIES AND INTEGRATIONS

DISCOVERABILITY

Searchability

A strategic focus on surfacing an app across all mobile search, app packs and voice search via tagging, implementation of technology and deep linking.

ASO

Maximizing visibility of an app in the app stores and across other mobile channels. Focus on the app store listings, images, videos and reviews to be compelling.

RETENTION

mCRM

Push strategy and other re-engagement activities that are essential once the app is downloaded, to establish a valuable ongoing relationship between the user and the app.

Analytics

User insight through data is vital to maximize the lifetime value of the user. By tracking the user from app discovery to long-term use, high value users will be understood and optimised for.

Contact us

Our services

GET IN TOUCH

CONTACT US

Yodel Mobile

address

Smokehouse Yard, 44-46 St John Street, London, EC1M 4DF (open in Google Maps)

letter

info@yodelmobile.com

phone

+44 (0)20 7428 1310

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