A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Rugby Apps for the Rugby World Cup 2015: Yodel’s Top 5

The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]

By | September 18th, 2015|Sports, Yodel Mobile|0 Comments

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

A Day in the Life of an Intern at Yodel Mobile

The first thing I noticed when I walked into Smokehouse Yard was the cool, refurbished building that I would be using over the next two weeks to hone my skills in mobile marketing. The second thing I noticed were the friendly faces of the diverse workforce that greeted me. Both these things; ‘cool’ and ‘diverse’ I would [...]

By | August 26th, 2014|Industry Comment, Yodel Mobile|0 Comments

Tim Pemberton joins Yodel Mobile as Media Operations Director

Yodel Mobile has hired Tim Pemberton as its Media Operations Director to meet and strengthen demand for Yodel’s mobile media, mobile CRM and app store optimisation services for its global roster of brands which includes The Economist, Hastings Direct, The Daily Mail and Kobo.   […]

By | February 6th, 2014|Yodel Mobile|0 Comments

Welcome aboard Kate

We are delighted to have Kate Yates join Yodel Mobile, she graduated with a First in Biology from Leeds University and conducted research on the very important role of bees. The lure of London has brought her to Farringdon and she is supporting our planning and buying efforts. […]

By | July 31st, 2013|Yodel Mobile|0 Comments

Why the radio silence?

It’s been a really busy few months at the office and some of the extra stuff we do, such as the blog, has fallen by the wayside. So if you are a regular reader many apologies for that. […]

By | September 18th, 2012|Yodel Mobile|0 Comments

The Economist

This is a first. I’m blogging about a campaign that we have undertaken for a brand. I always try to steer away from talking about our brands and clients but with the Economist I just can’t help myself. I have had a relationship with The Economist since my early years as a student. For over twenty years the Economist has kept me abrest of what’s going on in the world where decisions are made that affect our prosperity, or health, or environment and the future for our children. […]

By | November 21st, 2010|Yodel Mobile|0 Comments

The Life and Times of a Yodel Intern

It has been 3 weeks since I joined the team at Yodel Towers and I am happy to report that so far I am enjoying the experience and managing to keep my head above water. Over the past few weeks I have been prepped in all things mobile, met various new faces, chased after clients, come to terms with the jargon, learnt how to put together a good strategy, tried and tested the surrounding pub grub and have now developed what I feel is a very special bond with Radio 6. […]

By | March 11th, 2010|Yodel Mobile|0 Comments

Mick Rigby Yodel Mobile’s Brighton Superhero

Brighton seafront is a lovely place to take a stroll on a Sunday morning; a stroll to the sound of the seagulls and the waves crashing against the pebbly beach lends itself to being one of the best de-stress routines going. However last Sunday the early morning strollers were serenaded by the footfall of 2,000 superheros of all ages running to raise money for the schools for Africa charity passiton ( www.passingiton.org.uk). […]

By | May 19th, 2009|Yodel Mobile|0 Comments

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