7 elements of a successful app launch strategy for startups – Mastering mobile marketing video series

In our latest Mastering Mobile Marketing video, we'll be focusing on the marketing side of the app launch than the app itself. We have seven elements that, in tandem, will help you successfully launch your app. If you're a startup, or an established business launching a brand new app, you need to consider the following: Analytics [...]

By | October 23rd, 2017|Uncategorized|0 Comments

The 3 Phases of Mobile App Testing Every Company Goes Through

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of professional testers. No matter where a business may be in the development process, Global App Testing can help. When you’re [...]

By | September 12th, 2017|Uncategorized|0 Comments

The Essential Android ASO Infographic for the Google Play Store

We recently published an ASO infographic, where we covered the essential App Store Optimisation elements of the new iOS 11 App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also have an Android app. So, here is our Android ASO infographic, covering the essential  elements of your [...]

By | August 22nd, 2017|Uncategorized|0 Comments

Flipping the Funnel: App Marketing Success | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]

WWDC 2017: iOS 11 and App Store redesign will change the game for app owners

The long-awaited Apple Worldwide Developers Conference (WWDC) 2017 has finally kicked off. Apple CEO, Tim Cook, took to the stage in San Jose, California this week to give his keynote speech in front of a tremendous audience of 6,000 developers. The keynote speech featured an array of announcements, and included the hardware release we’ve all [...]

By | June 8th, 2017|Uncategorized|0 Comments

MWC Roundup: App Planet Hall 8.1

That’s a wrap for the Mobile World Congress (MWC) 2017. We had a great time at the event’s biggest year yet, attracting a record 108,000 attendees in Barcelona. We thought we’d round up the event by giving a deeper insight into where majority of our time was spent. Where else, but Hall 8.1 – App [...]

By | March 9th, 2017|Uncategorized|0 Comments

Welcome Leeroi and Nemo

In late November, it was reported on the Yodel blog, that our beloved company goldfish Tallulah sadly passed away. Wanting to uplift the yodel sprit and ensure Sushi (the remaining goldfish) wasn’t lonely for too long, Mike and I paid a visit to the fish and reptile shop and left with two new little fishies in plastic bags. […]

By | December 26th, 2008|Uncategorized|0 Comments


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