Google I/O 2017: Essential mobile & App announcements you need to know

Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and improved operating system on the block. Google has released the second developer preview of the [...]

By | May 24th, 2017|Conferences, Mobile Apps, Mobile Optimisation, Press, Tech|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

US and UK approach to app store optimisation differs – but there’s room for improvement

Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]

By | July 7th, 2014|App Store Optimisation, Press, Retail Sector|0 Comments

Yodelmobile Launches App Discovery Campaign for Kobo – press release

Integrated app discovery campaign enables tailored advertising Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app. The global app discovery campaign launches this week, and is tailored to separate markets dependent on requirements. […]

By | July 12th, 2012|Press|0 Comments

Marketing Week awards nomination

We are dead chuffed to have been shortlisted for the digital category in the MarketingWeek Engage awards for our work on our client Jobsite’s partnership with O2. The most exciting aspect of this is the fact that although it’s a mobile entry we are competing within the broader digital space. Encouragingly it suggests that mobile is no longer being seen as a minority marketing channel but a digital solution in its own right. […]

By | April 11th, 2012|Press|0 Comments

Yodel Mobile’s views on the Mobile Marketplace

I guess it’s down to the fact that there are so few agencies ploughing the mobile advertising furrow that we are approached pretty much every week by journalists to express our view on the mobile marketplace. It’s nice to feel loved and I enjoy sharing our collective Yodel Mobile views on what’s happening in the market,  […]

By | November 24th, 2008|Industry Comment, Press|0 Comments