New Spotlight Search feature in iMessage could change the course of Apple Search

Spotlight Search. It’s a feature of the iPhone that we don’t spend much time talking about. In fact, it’s a feature that iOS users do not interact with much either, with a recent study by Branch showing that only 0.3% of users click on Spotlight links. However, we’ve noticed a new feature in iOS 10 [...]

By | May 19th, 2017|Mobile Search, Mobile Strategy, Yodel Mobile|0 Comments

Amazon Echo user targeting, coming to a bedroom near you – scared yet?

Amazon Echo Look. A whole new (and on initial review, arbitrary) development from Amazon. The Echo Look is a $20 upgrade from the standard Echo, sporting a camera with LED lights and microphone. The device ultimately goes hand-in-hand with the Amazon Echo Look app. Images captured are uploaded to the app, where you can build [...]

Rich Push Notifications

Rich push notifications were announced when iOS 10 rolled out in September 2016, but we believe they are really going to take off in 2017 (read more on the Top 5 things to look out for in mobile 2017) with the most forward thinking app businesses capitalising on the opportunities they bring. Rich notifications make use of rich [...]

By | February 3rd, 2017|Mobile CRM, Mobile Strategy, Retail Sector|0 Comments

Mobile App Success: Why are So Many Apps Failing?

Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]

By | January 4th, 2017|Mobile Strategy|0 Comments

Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Developers and Marketers – August App Advice #4

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications    In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]

By | August 4th, 2016|Mobile Development, Mobile Strategy|0 Comments

Push Notifications: August App Advice #3

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]

By | August 3rd, 2016|Mobile Apps, Mobile Strategy|0 Comments

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]