Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive Web Apps, Android Instant Apps and Google Accelerated Mobile Pages (AMP). We’ve also seen an [...]

Mobile SEO

In the report recently released by the IAB, Search accounts for 66% of the total money spent in mobile advertising, so it is an important technique to understand and implement. With an estimated two billion mobile phone users in the world, mobile search and search engine optimisation (MSEO) is quickly becoming a necessity in for brands looking to gain awareness in the mobile space. […]

By | March 31st, 2011|Mobile SEO|0 Comments

Mobile search – Surprisingly underutilised

The most powerful marketing tool online is failing in many instances to be translated onto the mobile space. I’m flabbergasted at how many of the big online advertisers and real world brands are neglecting to use mobile search and if they are doing it many of them are failing to do it properly. […]

By | January 7th, 2009|Mobile CRM, Mobile Search, Mobile SEO|0 Comments

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