Top 5 things to look out for in mobile in 2017

The excitement sparked by wearables, the prospect of Google AMP, the fear of mobile ad blockers and the endless list of hardware releases…who can forget the developments we witnessed in mobile in 2016? Well, as January comes to a close, the question of what this year will bring hangs in the air. There are a few [...]

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

Mobile Search

Last week I attended the Mobile Search Seminar at the IAB headquarters. Being relatively new to the mobile world I wasn’t entirely sure what to expect but luckily there was a fantastic line up and I left the session one step closer to becoming a fully pledged mobile guru. There was great emphasis on Google as the mobile search engine of choice, presumably because Google now dominates the mobile search portals, claiming a majority over closest competitors Yahoo and Bing. […]

By | April 13th, 2010|Mobile Search|0 Comments

Yodel Trials New Mobile Photo Technology

If you have been one of the lucky people to have met either myself or Mick over the past 12 months you will no doubt be in possession of one of our very nice business cards. […]

By | January 23rd, 2009|Mobile Search|0 Comments

Mobile search – Surprisingly underutilised

The most powerful marketing tool online is failing in many instances to be translated onto the mobile space. I’m flabbergasted at how many of the big online advertisers and real world brands are neglecting to use mobile search and if they are doing it many of them are failing to do it properly. […]

By | January 7th, 2009|Mobile CRM, Mobile Search, Mobile SEO|0 Comments