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Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

By | April 27th, 2015|App Store Optimisation, Mobile Advertising, Mobile Apps, Mobile Optimisation, Mobile Planning, Mobile Strategy, Press|0 Comments
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Three golden rules for driving app installs through Facebook

Facebook has arrived as an ad platform, and Mr Zuckerberg’s social network offers real opportunities for app install campaigns. Facebook now has over a billion monthly users on mobile, and with increased competition in the app download space, it’s therefore a great network to help advertisers extend reach. Facebook is becoming very competitive as more [...]

By | April 28th, 2014|Mobile Advertising, Mobile Creative, Mobile Planning|0 Comments
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How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

By | March 6th, 2014|Analytics, Industry Comment, Mobile Advertising, Mobile Planning|0 Comments
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Yodel’s mobile campaign suitability process

Creating the perfect mobile marketing solution can be difficult, especially at a time where is hard to get clients to part with their cash in the contentious economical situation that we find ourselves in at the moment. […]

By | June 21st, 2010|Mobile Planning|0 Comments
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How do you get the most out of mobile? – a process for success

Mobile is currently the communications solution burping and dribbling its way into the world. And like many new parents many businesses don’t really know what to do with this new bundle of joy that they want to love, but just don’t know how to yet. More often than not, the first steps into something new or somewhere new are always the hardest to take. […]

By | June 15th, 2010|Mobile Planning|0 Comments
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