Case Study: The Economist World in 2015
Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity. The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]
How to understand mobile advertising terminology
How to understand mobile advertising terminology
Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]