With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried out over mobile now account for 20% of their travel bookings. With more consumers using [...]
The excitement sparked by wearables, the prospect of Google AMP, the fear of mobile ad blockers and the endless list of hardware releases…who can forget the developments we witnessed in mobile in 2016? Well, as January comes to a close, the question of what this year will bring hangs in the air. There are a few [...]
So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]
Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications In terms of tips for app start-ups, our experience tells us that liaison and co-operation between developers and marketers [...]
Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability. We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]
With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]
Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?
New research from the IAB shows brands with mobile specific websites are reaping the benefits through significantly superior consumer engagement, and being actively chosen over non-optimised sites. On average, mobile users spend nearly twice as long on a website when that site has been mobile-optimised, or made mobile-specific. Plus they look at a third more content when a site is mobile specific. Consumers are increasingly expecting websites accessed through mobile to be fit for purpose. […]