Mobile as part of your CRM strategy

Customer relationship management (CRM) is the process of managing a brand or businesses’ ongoing interaction with their customers. With the advancement of technology and automation it is becoming an incredibly powerful retention tool for most forward thinking companies. Getting it right is essential; the cost of retaining a customer is a tiny fraction of the cost of gaining a new customer. The value of an effective CRM strategy is clear to any business. […]

By | September 17th, 2012|Mobile CRM|0 Comments

Mobile for data capture

The two key jobs most marketers are charged with undertaking are generating cost effective customers and then hanging on to them. Traditionally this has been undertaken through heavily invested ATL activity and then DM. Then it all changed again with the rise of the web and the provision of 1:1 contact and search. […]

By | March 30th, 2010|Mobile CRM|0 Comments

Mobile search – Surprisingly underutilised

The most powerful marketing tool online is failing in many instances to be translated onto the mobile space. Iā€™m flabbergasted at how many of the big online advertisers and real world brands are neglecting to use mobile search and if they are doing it many of them are failing to do it properly. […]

By | January 7th, 2009|Mobile CRM, Mobile Search, Mobile SEO|0 Comments

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