Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

5 Tips for Creative Success

Here at our mobile marketing agency, we in the creative team love to focus on “the art”. However, style is nothing without substance. Mobile ads have a reputation for being fun projects and are a chance to really get creative, think big and do something new and different. We always put creative at the heart of [...]

By | February 17th, 2015|Industry Comment, Mobile Creative|0 Comments

Three golden rules for driving app installs through Facebook

Facebook has arrived as an ad platform, and Mr Zuckerberg’s social network offers real opportunities for app install campaigns. Facebook now has over a billion monthly users on mobile, and with increased competition in the app download space, it’s therefore a great network to help advertisers extend reach. Facebook is becoming very competitive as more [...]

By | April 28th, 2014|Mobile Advertising, Mobile Creative, Mobile Planning|0 Comments

The Success of the Mobile Video Campaign

Here at Yodel Digital we have just delivered the largest mobile video campaign EVER for our client Jobsite. I take great pleasure in being able to announce this great accomplishment and I think that the Yodel team deserve a pat on the back because they can now officially refer to themselves as the pioneers of the mobile video. Mobile videos are a great advertising tool when correctly targeted, as they offer a more informative and personal message than many of the other methods. […]

By | March 11th, 2010|Mobile Creative|0 Comments

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