Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Mobile World Congress 2015 – Day 3

The Internet of Things and virtual reality Roaming the show floor at Mobile World Congress today, I’m repeatedly struck by the idea of the ‘killer app’. It’s an overused term, but it really means something in the context of the Internet of Things and the Internet of Everything. Compare and contrast: the AT&T Drive Studio [...]

By | February 26th, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Interview with Glynn Bird #zerotohero at London Mobile Games Week

Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?  

Interview with Simon Baker at #zerotohero London Mobile Games Week

Interview with Simon Baker at London Mobile Games Week by George Osborn What are the big challenges facing app developers and mobile game developers? Are these problems the same problems faced small developers and bigger developers or do they have different challenges they’re facing? What’s your advice for developers trying to get to that minimum [...]

By | February 12th, 2015|Events, Industry Comment, Interview, Mobile Apps, Mobile Gaming, Wearables|0 Comments

Mobile inspiration for retail brands: five great examples

Increasingly, our smartphones are bridging the gap between online and the real world, and this is especially true in the world of retail. In an intriguing stat, Deloitte says that by 2016 more than $1trillion worth of sales will be “influenced” by mobile and digital. Retailers talk about the customer journey, and it’s clear that [...]

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

Mobile Engagement Part 2 – Yodel’s Five Golden Rules

Push messaging is a hugely powerful tool – a properly managed campaign can double app usage and consumer engagement with branded apps. We feel many companies just focus on downloads and don’t leave much thought for engagement beyond this stage.  We ran some research over the Christmas period on a sample of 20 mobile apps [...]

By | May 8th, 2014|Mobile Apps, Mobile CRM|0 Comments

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]