Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

The app is the Swiss army knife for consumers

The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]

By | December 22nd, 2015|Mobile Apps|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

How do marketers contend with the impact of mobile?

The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function [...]

By | November 10th, 2015|Industry Comment, Mobile Apps|0 Comments

Halloween apps to get you in the spirit – no pun intended

It’s Halloween tomorrow: whether you are slathering yourself in fake blood or simply heading out on the town for a couple of drinks (that might make you look like the walking dead on Sunday), we hope you have a ton of scary fun! The mobile world, as usual, is jumping on the occasion. Here are our six Halloween [...]

By | October 30th, 2015|Mobile Apps|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Mobile World Congress 2015 – Day 3

The Internet of Things and virtual reality Roaming the show floor at Mobile World Congress today, I’m repeatedly struck by the idea of the ‘killer app’. It’s an overused term, but it really means something in the context of the Internet of Things and the Internet of Everything. Compare and contrast: the AT&T Drive Studio [...]

By | February 26th, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Interview with Glynn Bird #zerotohero at London Mobile Games Week

Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?  

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