Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends point of view. In wake of some of the issues with Facebook, how do you think [...]

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. To learn more about Taptica’s performance mobile advertising solutions, visit their [...]

In Review: Thomas Cook – My Holiday app

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive Web Apps, Android Instant Apps and Google Accelerated Mobile Pages (AMP). We’ve also seen an [...]

When is the right time to encourage app user engagement?

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies to boost engagement that app leaders should consider to ensure the success of their apps. [...]

By | March 26th, 2018|Engagement, Mobile Apps, Mobile CRM, Mobile Optimisation|0 Comments

Why marrying organic with paid acquisition is a match made in heaven for your apps

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext Holidays and the second for NBC Universal’s Hayu App. On the surface there is nothing [...]

By | January 12th, 2018|Acquisition, Mobile Apps, Mobile Optimisation, Yodel Mobile|0 Comments

Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

What App owners can learn from hugely successful Gaming Apps

There are over 5.2 million apps in the app store, and 23% of this staggering number fit into the mobile Gaming apps category. Mobile Gaming is not just the largest category. It is also the biggest revenue driver in the app stores worldwide. Games made up 80 percent of the gross revenue generated by Apple’s [...]

By | July 17th, 2017|Mobile Apps, Mobile Gaming|0 Comments

Google I/O 2017: Essential mobile & App announcements you need to know

Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and improved operating system on the block. Google has released the second developer preview of the [...]

By | May 24th, 2017|Conferences, Mobile Apps, Mobile Optimisation, Press, Tech|0 Comments

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