How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Publishing Apps: Getting your Content Discovered

Great news, you have created a publishing app that’s brimming with quality content. Now, how do you make sure your content is found? You may hear the term app discoverability all the time, but what do digital publishers need to consider to ensure that their hard-worked content lands in the hands of their targeted audience? [...]

By | April 3rd, 2017|Mobile Apps, Publishing Apps|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Yodel Mobile shortlisted Best Mobile Agency by ClickZ

We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, research, and reference in the world, both online and off. The ClickZ Awards cover 27 categories and featuring 343 companies. [...]

By | January 16th, 2017|Mobile Apps, Tech, Yodel Mobile|0 Comments

Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Push Notifications: August App Advice #3

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]

By | August 3rd, 2016|Mobile Apps, Mobile Strategy|0 Comments

Music Festival Apps: Our Top 5 Recommendations

Music festival season is here again! It's the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you're going to Glastonbury, Latitude, Burning Man or even your family friend's mini festival in their garden, you'll need to be prepared. While putting together all your essentials, make sure [...]

By | June 22nd, 2016|Mobile Apps|0 Comments

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

The app is the Swiss army knife for consumers

The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]

By | December 22nd, 2015|Mobile Apps|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]