M:Metrics is the recognised leader in mobile measurement (and was acquired by Comscore in May 2008). It provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. Yodel is one of the few agencies in the UK that has access to M:Metrics information. It allows us to have a full view of the mobile advertising market place, making it an indispensible tool for planning mobile advertising. […]