Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

Interview with Ryan Carter #zerotohero at London Mobile Games Week

Interview with Ryan Carter at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? What’s your main prediction for the mobile games industry in 2015? Where are Tapjoy heading in 2015?

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

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