Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

Interview with Ryan Carter #zerotohero at London Mobile Games Week

Interview with Ryan Carter at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? What’s your main prediction for the mobile games industry in 2015? Where are Tapjoy heading in 2015?

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

Why Evaluate?

One of the strengths of integrating mobile into a campaign is that is it an extremely accountable media. Currently, users of the mobile internet and other forms of communication are happy to share their experiences and thoughts with brands, and this can provide a full suit of impact, click, awareness and usage data. Ensuring your brand has the right learning’s is essential for further activity and success. […]

By | August 18th, 2010|Mobile Analytics|0 Comments

M:Metrics

M:Metrics is the recognised leader in mobile measurement (and was acquired by Comscore in May 2008). It provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. Yodel is one of the few agencies in the UK that has access to M:Metrics information. It allows us to have a full view of the mobile advertising market place, making it an indispensible tool for planning mobile advertising. […]

By | March 6th, 2009|Mobile Analytics|0 Comments