why’s it been so quiet?

I can’t believe it’s been so long since I last posted a blog. The reality of it all is that things have been so busy at work that there hasn’t even been time to write a few words on what we’ve been up to. I’m sorry about that and promise to do better over the next few months. An abridged summary of the last few months includes the fact that we had a stand at adtech and on the back of that have been really busy with a number of new projects. […]

By | October 19th, 2009|Mobile Advertising|0 Comments

The 80/20 rule

The balance between money spent on developing a mobile site, offer or application verses the cost of promoting the mobile entity when it is finally complete seems to me to be pretty topsy turvey. It’s been irking me for some while. In the off line world the oldest rule of thumb is that you would set your budget for the campaign or the promotion at no more than 20% of the overall budget. In fact, the majority of businesses cap it at around 10% of the overall budget available. […]

By | May 11th, 2009|Mobile Advertising|0 Comments

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