Interview with Ryan Carter at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? What’s your main prediction for the mobile games industry in 2015? Where are Tapjoy heading in 2015?
It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]
Why yell up the stairs to summon your kids when dinner is ready? A simple video call will do the job just as well apparently. It seems British families are forging ahead with a new trend – according to research from Microsoft Advertising, one in three families communicate digitally while within the house. The study surveyed 1,500 families in the UK, and also found that the average British household has six internet-connected devices in use. […]
Dramatic new figures from the IAB (Internet Advertising Bureau) and PwC show that mobile advertising spend more than doubled in the first half of 2013 compared to the same period last year. Mobile advertising grew by 127% to £429 million in the first six months of 2013, and mobile now accounts for 14% of total digital spend and 20.4% of total digital display advertising. The IAB’s Digital Adspend report also sheds light on the sectors that are growing fastest in mobile display. […]
We are very excited in the office this week, Monday is the start of the UK’s first geographically targeted mobile campaign, and we are at the centre of it all. […]
Working on my first strategy for a pitch has got me thinking, why do agencies always use the already tried and tested network and carrier approach, using ad banners on popular sites to the particular target audience when we should as advertisers on the most personal and unique media available, use the most innovative tools we can. […]