Mobile World Congress 2017: What not to miss

The Mobile World Congress (MWC) 2017 is only a few weeks away and we can't contain our excitement. The Mobile World Congress will be hosted in Barcelona, running from February 27th to March 2nd, and this year there are rumours of exciting releases, notable speakers and unmissable exhibitions... Here is our list of what not to miss: BlackBerry [...]

By | February 10th, 2017|Industry Comment, Mobile Advertising, Yodel Mobile|0 Comments

Top 5 things to look out for in mobile in 2017

The excitement sparked by wearables, the prospect of Google AMP, the fear of mobile ad blockers and the endless list of hardware releases…who can forget the developments we witnessed in mobile in 2016? Well, as January comes to a close, the question of what this year will bring hangs in the air. There are a few [...]

Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Yodel Leads as a Top Mobile Marketing Agency

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]

By | July 11th, 2016|Mobile Advertising|0 Comments

Deep Linking is Getting Even Smarter

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]

By | October 22nd, 2015|Industry Comment, Mobile Advertising|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

Interview with Ryan Carter #zerotohero at London Mobile Games Week

Interview with Ryan Carter at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? What’s your main prediction for the mobile games industry in 2015? Where are Tapjoy heading in 2015?