Mobile World Congress 2015 – Day 2

Talk turns to 5G After falling in love with the Bobolat Play connected tennis racquet yesterday, today started with another sporty revelation: the 2018 Winter Olympics in South Korea could be powered by a 5G network. So while EE has been trumpeting its achievement of getting Wembley Stadium 4G connected, in a few short years [...]

Mobile inspiration for retail brands: five great examples

Increasingly, our smartphones are bridging the gap between online and the real world, and this is especially true in the world of retail. In an intriguing stat, Deloitte says that by 2016 more than $1trillion worth of sales will be “influenced” by mobile and digital. Retailers talk about the customer journey, and it’s clear that [...]

iBeacon ready to kick-start location-based marketing

It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]

By | January 30th, 2014|Location Based Services, Mobile Advertising|0 Comments

Facebook Places Vs Foursquare

If you use a location-based app or service such as Foursquare or Gowalla you are a part of the minority of online users. Four percent of online adults either by PC or on their phone use a service that allows their friends and family to know their location, but on any given day, it can be as little as 1 percent (Pew Research). So what are the catalysts for this new technology and will uptake grow? […]

By | November 5th, 2010|Location Based Services|0 Comments

Location and Mobile

What is the future of mobile advertising? A large audience is key for traditional media, television and radio thrive on being able to communicate a branded message or promotion to the masses, but what we have seen emerging from digital media has been the opportunity to offer clients a far more targeted experience, and within that, what is key for mobile is location, that is the context of the media and that allows us extra level of targeting. As we have seen with the media owners like O2 already is that we can target someone who has been as in a specific place or area within 1, 3, 6 and even 12 months and deliver a message that is bespoke and relevant to them. […]

By | October 20th, 2010|Location Based Services|0 Comments

I feel like “check-in” tonight

The latest issue of Wired U.K. tackles the “check-in” apps battle, showcasing Foursquare CEO Dennins Crowley on the cover, and a double page spread featuring Mr. Crowley and rival Gowalla CEO Josh Williams. […]

By | June 17th, 2010|Location Based Services|0 Comments

Foursquare – This year’s Twitter?

Foursquare first made its debut at last year’s South by Southwest festival and has since aligned itself to become this year’s mainstream hit. In case you aren’t sure what I am referring to, Foursquare is the location based social networking service that allows you to share your location with friends. Whenever you walk into a pub or restaurant or wherever it is that you go, you can ‘check-in’ on your mobile and your friends will see where you are on a Foursquare map. […]

By | March 18th, 2010|Location Based Services|0 Comments

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