Good old IAB – mobile spends 2008

The IAB (www.iab.com) has just undertaken and published what is probably the first thoroughly accurate research into the amount of money spent on mobile adverting in any one country. They have employed Price Waterhouse to start an annual review of the sector spend via contact with all the major mobile media sales house and some of the leading mobile buying agencies as a cross check. […]

By | May 15th, 2009|Industry Comment|0 Comments

The Mobile Internet – just like the beanstalk, it’s growing Jack

9.544 Million mobile phone users browsed the mobile internet for general information or News ( Mmetrics Feb 2010) this is 19.9% of the total UK mobile phone user base or more than the total population of Scotland, Wales and Northern Ireland Combined! […]

By | April 26th, 2009|Industry Comment|0 Comments

Let it snow, let it snow, let is snow…

We may not have seen a white Christmas this year… but what’s better than a few inches of February snow? While the London transport system may not have been able to handle the ‘big freeze’, one sector that did benefit from the ‘snow day’ was the mobile phone industry with all operators reporting a huge increase in the amount of data sent over their networks. […]

By | February 4th, 2009|Industry Comment|0 Comments

iPhone Killer

On Friday Nokia’s flagship store on Regent Street hosted the exclusive launch of the rather swish looking Nokia 5800 (http://www.nokiaretail.co.uk/Brands/Nokia/Xpress-Music-Phones/sb491/n443/p2987.htm?lpsrc=google&lpgrp=Nokia5800&lptxt=5800XpressMusic&lpcat=Nokia5800&lpkey=nokia%20tube&gclid=CPOt1MmapZgCFQrFGgodwnf7mQ) The phone is also known as The Tube, though whether it is really named after the seminal Yoof TV show hosted by Paula Yates and Jools Holland remains to be seen. […]

By | January 27th, 2009|Industry Comment|0 Comments

Yodel Mobile’s views on the Mobile Marketplace

I guess it’s down to the fact that there are so few agencies ploughing the mobile advertising furrow that we are approached pretty much every week by journalists to express our view on the mobile marketplace. It’s nice to feel loved and I enjoy sharing our collective Yodel Mobile views on what’s happening in the market,  […]

By | November 24th, 2008|Industry Comment, Press|0 Comments

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