When asked about the CPC rates of a banner I pull my “Bambi on ice” expression (as Tom calls it). Next to me, my hideous £7.99 “Alcatel” phone buzzes away. This is my first week in mobile and everything is new. I spent the past year in social media monitoring and, rather naively, I used my phone to text, calculate my bank balance and drop-call my mum. I was totally oblivious to the power of mobile and, more importantly, the future and potential of this small but rapidly growing medium. […]

The US mobile market is a large scale UK market, the methods and techniques used across the Atlantic are those that we should be taking notice off, as they will become available here sooner rather than later. […]

This is a copy of the thought leadership piece I wrote for Mobile Marketing Magazine’s December edition you can access the full magazine here When looking forward to the future it’s always smart to look back and see what happened in the past in similar circumstances. And in order to determine the growth and spread of mobile we don’t have to go far back into the past to see what’s likely to happen . […]