My First Week at a Mobile Advertising Agency
When asked about the CPC rates of a banner I pull my “Bambi on ice” expression (as Tom calls it). Next to me, my hideous £7.99 “Alcatel” phone buzzes away. This is my first week in mobile and everything is new. I spent the past year in social media monitoring and, rather naively, I used my phone to text, calculate my bank balance and drop-call my mum. I was totally oblivious to the power of mobile and, more importantly, the future and potential of this small but rapidly growing medium. […]
Looking for that next big opportunity?
In all professions throughout the world people are looking to prove themselves, not only to those around them but to themselves. This is advertising to brands and they are no different; wanting to show the world they are the most adventurous, forward thinking and visionary brand. Within mobile advertising the numbers of clients are growing and the budgets are slowly increasing. […]