Mobile inspiration for retail brands: five great examples

Increasingly, our smartphones are bridging the gap between online and the real world, and this is especially true in the world of retail. In an intriguing stat, Deloitte says that by 2016 more than $1trillion worth of sales will be “influenced” by mobile and digital. Retailers talk about the customer journey, and it’s clear that [...]

David Bowie ponders the future of mobile

David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]

By | June 3rd, 2014|Industry Comment, Mobile Strategy|0 Comments

How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Mobile World Congress 2014 – The Round Up

That's it folks, the world’s mobile execs, tech journalists and PR people are flying home – Mobile World Congress 2014 is over. To reflect an industry that grows in importance every year, MWC 2014 was the biggest show yet, and the defining moment was the appearance of Mark Zuckerberg. In previous years, MWC’s keynote has been [...]

By | February 28th, 2014|Conferences, Industry Comment, Wearables|0 Comments

Blackberry left behind as mobile moves beyond the pocket – Mobile World Congress 2014 Day 3

Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]

By | February 26th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Big gadget launches and Big Trust – Mobile World Congress 2014 Day 2

If Mark Zuckerberg’s keynote yesterday focused our attention on emerging markets and connecting the unconnected to the mobile web, today we took a look at the high-end again, as we took a tour of the show floor to gawp at the hot new devices on offer. The big gadget to check out was the Samsung [...]

By | February 25th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

4G or not 4G, that is the next question for mobile advertisers.

The 4G service will see mobile phones communicate in the same way as your desktop computer, with the same or evenbetter data rates. Unlike its previous cousins, 4G is designed as a data network not a voice one. So it uses the same TCP/IP protocols that underpin the internet. That will make 4G ideal for streaming video and online gaming. Although it may not provide quite the light speed connection we may dream of, it will be four or more times faster than a 3G connection and offer brands a new set of ways to engage with their consumers. […]

By | October 3rd, 2012|Industry Comment|0 Comments

The Apple UDID tracking issue and the solutions

There was quite of buzz a couple of weeks ago when the inevitable was announced by Apple that, in layman’s terms, they were going to start kicking out apps that included UDID tracking from the Apple App store. Most advertisers using tracking through ad networks were using UDID pass -backs to allow them to track the number of downloads they were getting from their display activity.  This meant that they were sailing close to the wind due to the privacy laws In the US. […]

By | April 12th, 2012|Industry Comment|0 Comments

What’s going to be big in mobile in 2012 ?

ow do you start a blog about “what’s going to big this year in mobile” when every year we’ve been working in the mobile space has been a BIG year for mobile and every year something comes right out of leftfield that you weren’t expecting. […]

By | January 24th, 2012|Industry Comment|0 Comments

Time for a Christmas pint… where did I put my phone?

This Friday it’s Pre Christmas drinks with a few of my old collage mates, we do it every year, and every year we debate where should we go that’s not too busy where we can have a decent chat. Is there an app for that? I downloaded the AA good pub guide and was very disappointed it was a list app and they look to have simply lifted the info and chucked it into the phone. […]

By | December 18th, 2011|Industry Comment|0 Comments

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