5 Tips for Creative Success

Here at our mobile marketing agency, we in the creative team love to focus on “the art”. However, style is nothing without substance. Mobile ads have a reputation for being fun projects and are a chance to really get creative, think big and do something new and different. We always put creative at the heart of [...]

By | February 17th, 2015|Industry Comment, Mobile Creative|0 Comments

Interview with Glynn Bird #zerotohero at London Mobile Games Week

Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?  

Interview with Simon Baker at #zerotohero London Mobile Games Week

Interview with Simon Baker at London Mobile Games Week by George Osborn What are the big challenges facing app developers and mobile game developers? Are these problems the same problems faced small developers and bigger developers or do they have different challenges they’re facing? What’s your advice for developers trying to get to that minimum [...]

By | February 12th, 2015|Events, Industry Comment, Interview, Mobile Apps, Mobile Gaming, Wearables|0 Comments

Interview with Patrick O’Luanaigh at #zerotohero London Mobile Games Week

Interview with Patrick O'Luanaigh at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer? Will VR become mass market? How supportive is the UK in helping the games market to thrive?

Interview with Jacki Vause at #zerotohero London Mobile Games Week

Interview with Jacki Vause at #zerotohero London Mobile Games Week by George Osborn Why is PR and marketing important for a games developer? Is there a reason why it’s particularly important with mobile games versus traditional boxed releases What kind of things could a mobile games developer learn from your experience? Top tips? Do you think [...]

By | January 29th, 2015|Events, Industry Comment, Interview, Mobile Gaming, The Afternoon Club|0 Comments

Interview with Tony Pearce at #zerotohero London Mobile Games Week

Interview with Tony Pearce at #zerotohero London Mobile Games Week by George Osborn What's your top recommendation for a start up mobile games developer? How do you go about getting funding for your game? What's your main prediction for the mobile games industry in 2015

By | January 28th, 2015|Events, Industry Comment, Interview, Mobile Gaming, The Afternoon Club|0 Comments

Interview with Mick Rigby at #zerotohero London Mobile Games Week

Interview with Mick Rigby by George Osborn: What's your top recommendation for a start up mobile games developer? How can a start up developer go about setting these things up if there isn't a huge budget available? Is there anything happening in 2015 that developers should pay particular attention to?

Our 2015 predictions for mobile gaming – Part 2

The mobile gaming market remains one of the most lucrative and important in the whole app economy. With Supercell valued at over $3bn, King turning its IPO around with the launch of Candy Crush Soda Saga 2 and Kim Kardashian reportedly making tens of millions of dollars from Glu’s mobile sensation, grabbing even a small [...]

By | January 14th, 2015|Events, Industry Comment, Mobile Gaming, The Afternoon Club, Wearables|0 Comments

A Day in the Life of an Intern at Yodel Mobile

The first thing I noticed when I walked into Smokehouse Yard was the cool, refurbished building that I would be using over the next two weeks to hone my skills in mobile marketing. The second thing I noticed were the friendly faces of the diverse workforce that greeted me. Both these things; ‘cool’ and ‘diverse’ I would [...]

By | August 26th, 2014|Industry Comment, Yodel Mobile|0 Comments

Mobile inspiration for retail brands: five great examples

Increasingly, our smartphones are bridging the gap between online and the real world, and this is especially true in the world of retail. In an intriguing stat, Deloitte says that by 2016 more than $1trillion worth of sales will be “influenced” by mobile and digital. Retailers talk about the customer journey, and it’s clear that [...]

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