Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork APIs reiterate its unwavering position that ‘privacy is a fundamental human right.’ What are the [...]

By | April 12th, 2018|Data, Industry Comment|0 Comments

Top 5 Strategies To Increase Your Ecommerce App Revenue With Deep Links

This week, Branch Evangelist, Gary MacDonough, will share his invaluable industry expertise on strategies to successfully market your ecommerce apps. Branch is a deep linking platform that provides marketers with the tools and analytics to perform traditional web-like marketing across all channels but with a strong focus on mobile. They work with some of the [...]

By | June 13th, 2017|branch.io, Guest Post, Industry Comment|0 Comments

Amazon Echo user targeting, coming to a bedroom near you – scared yet?

Amazon Echo Look. A whole new (and on initial review, arbitrary) development from Amazon. The Echo Look is a $20 upgrade from the standard Echo, sporting a camera with LED lights and microphone. The device ultimately goes hand-in-hand with the Amazon Echo Look app. Images captured are uploaded to the app, where you can build [...]

Travel apps: how to soar through the app stores

With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried out over mobile now account for 20% of their travel bookings. With more consumers using [...]

Mobile World Congress 2017: What not to miss

The Mobile World Congress (MWC) 2017 is only a few weeks away and we can't contain our excitement. The Mobile World Congress will be hosted in Barcelona, running from February 27th to March 2nd, and this year there are rumours of exciting releases, notable speakers and unmissable exhibitions... Here is our list of what not to miss: BlackBerry [...]

By | February 10th, 2017|Industry Comment, Mobile Advertising, Yodel Mobile|0 Comments

The Future is Now, So What About Tomorrow?

We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]

By | February 11th, 2016|behaviour, Industry Comment, Tech|0 Comments

How do marketers contend with the impact of mobile?

The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function [...]

By | November 10th, 2015|Industry Comment, Mobile Apps|0 Comments

Deep Linking is Getting Even Smarter

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]

By | October 22nd, 2015|Industry Comment, Mobile Advertising|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

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