A/B testing: why you should avoid gut feelings and go with experimentation

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]

By | January 22nd, 2018|Data, Guest Blog, Guest Post, Testing|0 Comments

The 3 Phases of Mobile App Testing Every Company Goes Through

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of professional testers. No matter where a business may be in the development process, Global App Testing can help. When you’re [...]

By | September 12th, 2017|Guest Blog, Testing|0 Comments

The Afternoon Club Zero to Hero Round Up

At the start of London Mobile Games Week, Yodel Mobile hosted the Afternoon Club with a special interactive afternoon called Zero to Hero. Working with IBM, TapJoy, Kuato Studios, Dimoso, Bossa Studios, GamesGrabr, ndreams and UKIE, industry leading figures manned tables and engaged in top quality chatter with nearly 100 attendees. But if you weren’t able [...]

By | January 27th, 2015|Events, Guest Blog, The Afternoon Club|0 Comments

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